Case Studies

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L.B’s Pizzeria


After successfully completing ‘the loft night club’ the same client returned to inside i to address a similar problem at another one of their outlets. inside i faced a new challenge as with the club so had and apply a new design solution. With the ‘Loft’ it was a case of refreshing its image to compete with the competitive neighbouring social outlets like sports bars and pubs etc. The venue was rebranded and redeveloped after a five year decline caused by wear and tear and eventually becoming staid and dated in style. The ‘Loft’ is housed on the first floor in once a disused barn/coach house in Keswick Cumbria and based below on the ground floor has always been ‘The Loose Box’ a pizzeria restaurant. The name reflected the buildings vernacular an old stable with original horse boxes that were transformed into seating bays for diners. Although very novel the interior has had the same aesthetic for twenty odd years and needed to catch up with the adjoining club. Not only that, a new competitor had arrived in town. A new Pizzeria featuring a natural stone pizza oven!...

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The Loft 3


inside i has successfully designed The Loft Nightclub twice. The Loft 1 design criteria involved converting an old barn into the late night hot spot. Increasing the capacity the design developed the space by inserting a mezzanine lounge open to view the dance floor below. The feel was of semi tradition meets audio and colour change technology. Oak bar fixtures and balustrades juxtaposed with internally illuminated colour changing glass blocks was a metaphor for City Meets Rural as the clientele was a mixture of tourists and locals. Italian sculptured glass light fittings gave a subtle glamorous edge in contrast to the industrial light rig....

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Tom Browns


Tom Browns Brassiere Nottingham has been nurtured for over twenty years right from when it started life from a converted old school house by the riverside. Over this time the proprietors have developed it themselves using contractors to carry out stages of limited upgrade work & maintenance as time passed by. The facility has never experienced a full refurbishment at one time. As this venue has gained a reputation for its location, nurtured style and menu progress the partners felt the desire to create a new niche, riverside venues and acquired a site further down the river near Newark. As this was a semi new build and total rip out of the old staid dolls house look tearoom the difference to Tom browns was that they had to turn this facility around not over twenty years but four months. inside i came on board to help with the interior design spec and working drawings for their contractors. To read more see (The Boat House Case study) ...

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River Bank


‘The Boat House’ was now was now nicely established on the banks of the River Trent near Newark and already catching an AA rosette award for the outstanding service, food and venue atmosphere. Although it was Tom Browns that started this Riverside Niche the Boat house set the real precedent for purpose of pleasure by nature. The riverside venue defiantly offers that extra ‘moor’. The location and view of the outlet reflects the type of interior design criteria as in the following project. The Riverbank facility was the third venture but in an entirely different league to that of the ‘Boat House’ in both the location and scale. Both venues were once in former life food and drink outlets and both were closed down enabling a full site renovation schedule. It was the forth coming challenge and end result that would put the Tom Browns partners on the restaurant map. The location of the Riverbank Site was unique in the fact that it was situated not only on the River Trent but on the ‘Victoria Embankment’. This is one of Nottingham’s favourite Public Hot spots for all from casual walkers to event hosting. Also the site was within a sporting catchment area overlooking the Forest Football Ground, County Cricket ground & Nottingham rowing club. ...

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Full Moon Gastro


Set in Morton, Nr Southwell, on par with the River Trent, Nottingham. ‘The Full Moon’ has always been a very welcoming traditional Public House style serving the local community and local groups like Cycle Clubs, Game Keepers clubs, Business clubs Morris Dance clubs and even Weddings a comfortable & tranquil setting. January 2009 saw the The Full Moon transform from a tired and staid pub to a new and dynamic Gastro featuring a new hybrid menu complimented by an exciting and characteristic interior. The Full Moon at Morton was another brief that challenged inside i to create this unique transformation. Formally a terrace of three cottages within a Farming & Parish village later changed its use to a Public House to serve the local area and businesses. ...

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Boat House


Warren Lockhart Of inside i has just completed the redesign and fit out of ‘The Boat House’ at Farndon Newark Nott’s for ‘Tom Browns’ Cutting through Nottingham the River Trent is the nature vein that links the urban city dynamic with the rural country tranquil. It’s this physical tie which reflects the story and detail behind inside i and Client Tom Browns new Launch ‘The Boat House at Farndon. Nottingham is a vibrant up and coming City reputable for it’s dynamic Leisure facilities including a vast competitive society of bars and restaurants but who would of thought that the city market had an unpredictable competitor the out of town outlets!...

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The Loft 2


inside i has completed the redesign and fit out of The Loft, a nightclub in Keswick, part of lake District Hotels owned by Kit and Charles Graves. The Loft is housed in an old barn, which was converted into a bar five years ago. Time has taken its toll and the bar had became tired and dated. The aim was to completely redesign the space. Warren Lockhart of inside i went down the cutting edge style to create a sophisticated night club, so he set out to provide a concept that would compare favourably with any London or Manchester-based venue. Warren explains: 'You have to give people credit nowadays, the public'sdesign awareness is massive. The days are gone where the cheapest drinking hole in town will get all the punters. People a re more discerning today. They want to spend time in environments that they can aspire to. ...

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